https://www.hayleyjoyes.com/work daily 1.0 2025-12-03 https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1611764058307-B3DMC4UW04OXX2JBXHJH/07DAE445-26B2-4355-B011-A9356FFAB880.JPG Work https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1764757066104-IKOOOL5KBG81356KRWEP/image-asset.png Work - Social Direction and Campaign Strategy for Foxy Bingo's 'Moedown' creative platform https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1764758848713-M7EYZ5WL8Q5XSB8U9L8B/image-asset.jpeg Work - Social Strategy Director across Rightmove ad campaign https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1548434868401-HQFJBPRH0R4NN3P22PAS/karmakid_yasmin_monki_friend_within.jpg Work - Global editorial content lead for Red Bull Studios London https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1551733343603-4ES7EE1KWU6LBFR2II3N/womeninmusic_print_ad.jpeg Work - Social and TOV lead for Smirnoff's 'Equalising Music Campaign' launch https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1701865520208-R3DDKBBEDX815JLFNKN8/image-asset.png Work - Content strategy and direction for cultural venue Document https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1657207376633-NR7AQ26C3D7CCE4CZTIK/keeping-your-account-safe+%281%29.gif Work - Content Strategist for Depop's 'Cyber Safety Series' https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1690988738562-M5U0HP2S3YH9T4QO0R7B/image-asset.png Work - Editorial Direction for Warm Street's The Bu$ine$$ of Culture Insights series https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1690988138812-D73VM08MRTXIF62GS72C/image-asset.png Work - Editorial Direction for Warm Street - Article Series https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1701865246466-MDYLGOM7QI5LOZ570BKW/image-asset.png Work - Strap lines and commercial editorial direction https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1701865301086-RMIHYO559DLGYNVR1HP8/image-asset.png Work - Document: commercial case studies https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1690990143158-QKRV9OSUCIJL41LFUO62/image-asset.jpeg Work - Compass Presents at Shambala Festival 23 https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1657207943264-DMZB34AWJ82KAMTSN8M7/Screenshot+2022-07-07+at+16.28.43.png Work https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1660916225690-JH71GTLS990GW8ZUD21Y/image-asset.jpeg Work - Warm Street's The Bu$ine$$ of Culture Insights Report https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1667478009829-NUV03DNKM9II589HW78A/image-asset.png Work - Warm Street Monthly Mailers https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1657208089696-6JJGO2Q2BCBR0K203JJ5/Screenshot+2022-07-07+at+16.34.29.png Work https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1657206984996-J9YTMLVI6P9ZU0J6G60W/image-asset.png Work - UNSTUCK - Content Strategy https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1657204097307-94FLQHY0M1NMXPZVCVUW/CORP+22+-+THE+FACTS+01+-+V3.jpg Work - Women In Banking & Finance - Creative content strategy lead for #IWD campaign https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1657203749436-FDYAE6V722P5UY2JZJRH/CORP+2022+-+PULL+QUOTES_TESTIMONIAL+5.jpg Work https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1657208370197-8ZJZKPG0VCCYUNU5NPYI/Metcalfes_Gemma.jpg Work - Social Campaign Lead - Metcalfe's Popcorn Digital ATL influencer campaign in partnership with Gemma Correll https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1657210543985-OD9S3PE5G6P4GGM4ODZ4/lboc_web_1300x650_fa_0.gif Work - London Borough of Culture Digital Content Strategist at The Mayor of London https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1657211851217-KJFPI2OINU809FRB4FC7/93189228_113641600096583_3776428403192453825_n.jpg Work - Content strategist during first lockdown at The Mayor of London https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1657211808245-2344734KBF8RYW6G2TJZ/96586023_562279928041900_1154159585502580814_n.jpg Work - Public service messaging during pandemic https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1657211781557-HC2RDM03Q6PEQ6UG7AX8/92334388_857640454712344_3768999598435417468_n.jpg Work - Domestic violence helpline for Mayor of London https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1658323309822-9S0OV0Z5RLV392ASCBQY/image-asset.png Work - Compass Presents at Shambala 2022: Programme copy writing https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1551733453339-NECV72NRSLLZBIL426CU/Screen+Shot+2019-01-25+at+12.34.51.png Work - Editorial direction & feature writing for fashion brand Kat Maconie https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1657210861190-DFPN6K27J03DDM2AU3ON/Screenshot+2022-07-07+at+17.20.15.png Work - Editorial curation and Content consultancy for Intent Productions and MyTent https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1657211006275-48XNLIGMFYL4DOKVM2YY/large_stretch_tent_festival_junction_2__main_stage_stretch_tents_covering_all_bases_festivals_2020_2022.jpg Work - Intent at Junction 2 Festival https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1662721191517-I8PITELXNYZ8KK16Y89K/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1657211152463-P7OMQPEM8EIINOI2QVOP/RockPointInn2.jpg Work - MyTent at Rock Point Inn Pub, Lyme Regis. Creative direction on shoot and final selects https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1657211410531-NQFBS2RHYWOTL9QGDM9N/jessie_rbs.jpg Work - Jessie Ware at Red bull Studios for C4 https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1641130195861-W3DH9OB6I1FYCE6H4I6B/image.jpg Work - Travel writing for Cool Camping https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1601198719187-AHQT9USCOW40UJDAB5WL/Screen+Shot+2020-09-27+at+10.24.36.png Work - TOV & Copy Writing for the Royal Docks cultural and immersive events https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1551733343603-4ES7EE1KWU6LBFR2II3N/womeninmusic_print_ad.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1583679748807-2HGIF77FIWJH4O0MIR27/48c9a77c-f980-49f7-a9de-fdb000ac13c1.jpg Work https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1583686122669-IANQ9UBZD9V9OU6509PR/invert.jpg Work https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/49def95c-1e76-4c89-b9f0-87fd140017bd/Screenshot+2023-12-06+at+12.14.23.png Work https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/8162e985-494f-47ee-b918-6f2c04e66b6d/60s_HERO+TEASER+VERTICAL+VIDEO+THUMBNAIL_1080x1080+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1613396306873-Q4KXZPH0OVJV342VQAPT/send+to+hay.jpg Work https://www.hayleyjoyes.com/about daily 0.75 2025-12-03 https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/4b5dda65-f018-4b58-8b54-8bec2417af23/MixNights_DJ_shot.jpg About I’m a creative social strategy leader. I cut my teeth as a music journalist and editor, and while I still dabble in that world, over the last 15 years I’ve diversified to offer brands, ad agencies, not-for-profits and SMEs strategy around everything they need to be better at digital storytelling; this includes building teams, developing new ways of working, digital platform strategy, brand tone of voice and bringing in a variety of creatives with my amazing network of designers, creators and experts. https://images.squarespace-cdn.com/content/v1/5c4aefa0a9e0283178a4d1ad/1611774016469-N9QJC5WIVQ10IRAOAEP3/Profile.jpeg About